KetoWorks Product Line
Logo Design • Packaging Design • Product Render• Photo Retouching • Launch Campaign • Photo Composites • Motion Graphics • Event Graphics
It Works! wanted a powerful launch campaign for their new line of Keto products, KetoWorks. My role was to concept and lead the visual direction of both the campaign and product packaging—from ideation and mockups, through to motion graphics and vibrant informational content for the drip, launch, and post-launch campaigns. Print and digital launch assets spanned across social media, emails, and the home website.
Product Packaging Design
Designed packaging for Keto Coffee and Keto Energy from initial sketches to preparing the print files.
Established the branding for KetoWorks' product line and provided visual direction to external partners to create the remaining products in the line (Ketones, Keto Go, Keto Creamer).
Educational Materials to Support Field Sales Post-Launch
Launched microsite about the benefits of a ketogenic lifestyle and how these products would boost a person's results.
Created infographics, imagery and collaborated with team on the UI layouts for the site.
Designed product info sheets.
KetoWorks Drip Campaign
Played on the words “Key to” and “Keto” to allude to the new product in short typographic animations.
Increased engagement by prompting followers to guess what the new product would be.
Keto Energy's Launch Campaign
Focused on the instant energy effects with a bonus of #NoWaterNeeded.
In exchange for user generated content, we gave top influencers exclusive early access to try the new product.
Generated user content for launch and increased engagement by creating a stop motion challenge on Instagram using #NoWaterNeeded. We incorporated stop motion elements throughout the brand and this would keep continuity across launch assets.
Keto Energy Launch Video
Designed a launch video for Keto Energy's instant results emphasizing #NoWaterNeeded. Created storyboard and worked with videographer to get the shots to align with the story. Prepared the vector assets with proper typography, elements, and layout before handing off to the video editor. Reviewed video for brand consistency and overall message.
