Jeunesse Kids Branding
Typography • Layout • Apparel + Merchandise • Packaging
Jeunesse Kids empowers communities to make a meaningful difference in the lives of children across the world and give them a brighter future. Acting on both a global and local level, Jeunesse Kids helps children in need across six continents with projects that have a sustainable and long-term effect.
My role was to rebrand the existing assets by bringing the typography, layouts, and imagery up to date, allowing the information to be clear, vivid and inviting. A challenge I faced was that I needed to retain the existing logo, only cleaning it up from its original form. I implemented the changes across all collateral on both digital and print.
