Maui was an incentive trip designed to reward people for their sales and accomplishments. My role was to create the initial design concepts which included logos, typography, and photography style. Then I worked on various print and digital assets for pre-launch, launch and post-launch campaigns to promote the trip. It included creating branded merchandise for sale, memorable souvenirs for guests, as well as large scale event graphics for seminars, dinners, and “red carpet” moments.